Main Promo Images
ChristianMusicWeekly wraps up 25 years, a quarter century, of publication. That's longer than CCM, CRR and most other.
To subscribe for free... or if you're radio and you'd like to be a reporter, click on GET IT NOW
No one likes to hear it. No one likes to say it. But sometimes the hardest word you'll ever say is the most important word someone needs to hear.
I had to stand up to a client this past week and tell them, “No. We will not meet your deadline because your product isn't ready. Your reputation will be damaged unless we take steps to fix the product before sending it out.”
It wasn't a discussion I wanted to have. Nor did the client want to hear it. But we both agreed that saying “no” was the right thing to do.
Not long ago, I heard a strategic planner describe his work: “Strategy isn't just about planning and doing things ... it's also about saying 'and we will NOT do these things.'”
Sometimes “no” is the right word to say.
Saying “no” keeps us from overcommitting and watering down our effectiveness. It means limiting our promotions to one goal. It means limiting our message to one simple topic. It means choosing the one thing that will make us effective … and eliminating things that will distract us.
So what's in front of you today? What do you need to say “no” to?
It's never easy to say “no.” But sometimes, it's the right thing to say.
Bill Arbuckle CMW
Our business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.
The cost is currently $25 by PayPal. It's fairly up to date. But you can help us by reporting back any changes we should make, and we'll include them on our next edition.