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ChristianMusicWeekly wraps up 25 years, a quarter century, of publication. That's longer than CCM, CRR and most other.
Bill Hearn (Sparrow/EMI/Capitol Christian) died at 58, December 10, 2017
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Edwin Hawkins died Jan 15, 2018. His Oh Happy Day crossed over to AC (white) radio worldwide in 1969 exposing millions to Black Gospel Choir music. He also backed Melanie on "Lay Down (Candles in the Rain)"
How long should your communications take? Is there a special length, character count or video time?
The answer is both “yes” and “no.” Here's why: Your communication (whether an on-air break, a blog post, Facebook update, Tweet or video) should last just long enough to get your audience to understand your message and take action. Any longer … and they'll lose interest. So, no. There is no “special length” for communications.
However, the reality is that we have limits to communications. Whether on air or online, we are restricted by our audience's attention span and our platform's settings. With that in mind, here are some industry standards that will help you shape your message and help your audiences understand your message and take action.
• Facebook videos – Two minutes. Unless you're livestreaming or producing a show, the recommended length for an online video is two minutes.
• Facebook posts – 40 characters. Social media specialist Jeff Bullas finds that 40 characters is the ideal length for engagement. That doesn't give you a lot of space with which to work, but it does give you the ideal length to capture someone's interest and send them to a news article, blog post or video.
• Twitter – 120 - 130 characters. Yes, you can now post 280 characters, but the ideal length is still less than half the allowed limit. It allows a concise thought and space to add your handle or hashtag.
• Instagram Captions – 120 characters. Instagram is all about photos, and a picture is worth a thousand words...
• Blog posts – 2,100 words or seven minutes of “read time.” Blogs or web posts offer space to unpack an idea, but people will only commit limited time to reading your thoughts. Seven minutes give you enough time to explain your point, but doesn't leave a lot of room for fluff. If you want to write more, expand your thoughts over several posts ... or write a book.
• Paragraphs – 3-4 sentences. It's a lot more room than you think. In fact, the average paragraph in this article is only three sentences.
• Headlines – 6 words. Keep headlines punchy and powerful. No wasted space.
Are you noticing a theme? Here is is: Keep it simple. Platforms have space limitations. Audiences have short attention spans. But a good communicator can work within those limitations and unleash a powerful message.
It takes a lot of work. But it's worth it. People will notice when you speak their language in a way that invites them to listen.
Oh … and one more thought about effective communications: Don't be boring.
Keep it simple. Keep it interesting. It will make a difference.
(Sources: Hubspot.com, FastCompany.com)
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|LW||TW||AC (92 entries)||Plays||+/-||Wks||On||Add|
|2||1||ZACH WILLIAMS Old Church Choir [Reunion/PLG]||244||-78||29||9||0|
|1||2||TENTH AVENUE NORTH Control (Somehow You Want Me) [Reunion/PLG]||234||-109||19||10||0|
|5||3||LAUREN DAIGLE O' Lord [Centricity/CMG]||212||-37||10||9||0|
|4||4||MATT MAHER Your Love Defends Me [Essential/PLG]||204||-58||20||9||0|
|6||5||MICAH TYLER Different [Fair Trade/PLG]||201||-48||16||9||0|
|7||6||MANDISA F/ TOBYMAC & KIRK FRANKLIN Bleed The Same [Sparrow/CMG]||185||-51||9||8||0|
|9||7||REND COLLECTIVE Rescuer [Sparrow/CMG]||183||-44||12||9||1|
|3||8||JEREMY CAMP Word Of Life [Sparrow/CMG]||174||-90||23||8||0|
|8||9||PLUMB God Help Me [Independent]||169||-65||13||8||0|
|11||10||CROWDER & TAUREN WELLS All My Hope [sixsteps/CMG]||159||-23||9||8||0|
|12||11||NEEDTOBREATHE Hard Love [Atlantic]||150||-28||26||6||0|
|13||12||RYAN STEVENSON The Gospel [Gotee/PLG]||143||-27||32||6||0|
|10||13||SIDEWALK PROPHETS Come To The Table [Fervent/Word/Curb]||139||-77||21||7||0|
|14||14||WE ARE MESSENGERS Point To You [Word/Curb]||135||-35||25||5||0|
|—||15||MATTHEW WEST Broken Things [Capitol/CMG]||135||-43||28||6||0|
|16||16||ELEVATION WORSHIP O Come To The Altar [Independent]||133||-31||30||6||0|
|17||17||JASON GRAY Learning [Centricity/CMG]||126||-31||13||6||0|
|15||18||7EVENTH TIME DOWN Only King Forever [BEC/Tooth & Nail]||115||-52||25||5||0|
|20||19||BIG DADDY WEAVE Jesus I Believe [Word/Curb]||109||-40||18||7||0|
|18||20||MERCYME Even If [Fair Trade/PLG]||105||-50||42||5||0|
|23||21||COLOR (THE) Surprise [Independent]||96||-41||17||5||0|
|19||22||TAUREN WELLS When We Pray [Reunion/PLG]||94||-58||9||6||0|
|22||23||LOVE & THE OUTCOME If I Don't Have You [Word/Atlantic]||93||-46||15||5||0|
|26||24||CASTING CROWNS Oh My Soul [Reunion/PLG]||91||-22||38||4||0|
|21||25||SKILLET Lions [Word/Atlantic]||89||-52||19||5||0|
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