Expert Columns

Are you looking forward to 2018? What opportunities await you in the coming year? Where do you want to take your station and your social media channels?

Last week I asked you to pick one thing that you want to accomplish in 2018. What is your “one thing?”

Now that you've selected it, here's the next step to accomplishing your goal: make a road map to help you get to your “one thing.”

Sound easy? Maybe. But it's not as simple as you'd think. Because making a road map means you have to chose where you'd go … and where you won't go. Or, in the case of planning for the year ahead, it means choosing what you will do … and what you won't do.

And here's where it gets tough: choosing what you won't do means that you'll have to say no. A lot. It means you'll have to turn down opportunities. You'll have to choose between what's “good” and what's “great.”

How do you make those decisions? Here's a couple of things to remember:

1) Choose your “one thing.” Be very specific with whatever it is you want to accomplish. Don't be content to say, “I'm growing my audience,” instead, say, “My current audience size is (X). By December, 2018, my goal is to increase listenership by five percent.”

2) Set “mile markers” so that you can measure your success or course correct along the way. If audience growth is your goal, check your ratings. Or count the number of new donors. Your “mile markers” may look different than these examples, but make sure you're measuring your success.

3) Determine (in advance) what things will help you reach your goal. Likewise, determine what things will distract you from your goal. Base your decisions on past performance. What events or promotions have been successful in the past? Which ones took too much time and effort and didn't offer much in return? Choose the events and promotions that will help you reach your goal.

4) Add enough margin to your plan so that you can try new things. It's important to stay focused on your goal. It's also important keep your eyes open to new opportunities. Choose the ones that get you toward your goal … and measure your results.

As you work toward success in the new year, make sure you've chosen “one thing” - a solid goal to work toward -  and then determine the events, activities and promotions you need to do to achieve your goal. Measure your efforts, make course corrections as needed … and always keep your eyes on the goal.

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..

Are you looking forward to 2018? What opportunities await you in the coming year? Where do you want to take your station and your social media channels?

Here's a simple question I use to help clients plan and prepare for the year ahead. But before I ask it, I want you to know that while the question is simple, it might take a while to get to the answer. Ready?

At this time next year (December 2018) what is the one thing that you want to say you've accomplished over the course of the year?

A note: It's important to select one thing. Just one. That's why the answer is so challenging. You only get to choose one thing.

So, what's your one thing?

• Is it growing an audience?

• Engaging social media users?

• Launching a new show, blog or social media channel?

• Becoming the trusted source for news and information?

Name your “one thing.” Write it out. And now let me explain why you only get to pick one thing: because this “one thing” is what gets all of your energy, creative juices and inspiration. In order to make your “one thing” succeed, it needs your focus.

In next week's column, we'll talk about what to do with that one thing and how it relates to all of your ctivities in the coming year. But in the meantime, let me ask you again:

What's your “one thing?”

Choose wisely.

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..

Pray for the families of First Baptist Church in Sutherland Springs, Texas.

And then check to make sure your station has everything it needs to help your community should a crisis arise.

One thing you can do to help your station today is to build a contacts base so that your team knows who to call or reach out to during a crisis. Here's where to start:

1) Team Contacts: Make sure everyone on your team knows how to contact you, your engineer and each other during a crisis. If possible, add a “preferred contact method” - text, email, phone.

2) Police and First Responders: Get the names and contact number of your local police information officer (PIO) or firefighter information officer, spokespersons for local leaders and key contacts within local chapters of the Red Cross or emergency agencies. Take five minutes and contact these office to introduce yourself and let leaders know you want to work with them during an emergency situation.

3) Local Hospitals, Blood Banks and Food Banks: Get accurate, up-to-date info so that you can announce blood drives or relief distribution drop-off points.

4) Local Clergy and Counselors: Choose a few trusted pastors and Christian counselors who can talk to your audience about the crisis and help listeners/readers find the spiritual and emotional resources they need as they deal with crises.

Be pro-active. Make key connections and regularly update those contacts. Help your team be ready to reach out and provide the tools your local audience needs – when they need it most.

And pray for the families of First Baptist Church in Sutherland Springs, Texas.

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..

What's on your schedule this week? Let me guess … you've got a lot of things going on this time of year. Here's a bit of Thanksgiving-themed show prep and some conversation starters to make your week a bit easier.

Thanksgiving and Kids

How do you make the Thanksgiving something more than a turkey dinner and a nap? ModernMom.com says make thankfulness a lifestyle by teaching your kids to do these five things:

1) Say your gratitude out loud.

2) Make time for thanks.

3) Help the thank-you note make a comeback.

4) Write down what you're thankful for.

5) Encourage teamwork and community involvement.



Need more ideas? Andrea Reiser writes this on HuffPost:

1) Be a grateful parent

2) Don't shower your kids with too much “stuff.”

3) Have 'em pitch in when they want something.

Andrea shares eight more ideas that are worth following. Check out her article here.

 SecondChanceToDream.com offers a few conversation starters, including:

1) _____ means so much to be because... (Name the person)

2) Say one thing you are thankful for, for the person next to you.

3) What is one thing that happened this year that you are thankful for?

Download additional ideas here:

 Need some conversation starters for on-air or online posts? Try these ideas:

1) What's the one family tradition (if your family has Thanksgiving traditions) that you look forward to most?

2) Does your family have a “family game” that everyone plays when you get together each year?

3) What's your number one tip for surviving holiday travel?

4) How do you keep your kids occupied during long trips?

5) If you could invite one person (past or present) to Thanksgiving dinner, who would it be and why?

6) How to you budget or save money when shopping for Thanksgiving dinners?

Thanksgiving Scriptures

Colossians 3:15-17:

And let the peace of Christ rule in your hearts, to which indeed you were called in one body. And be thankful. Let the word of Christ dwell in you richly, teaching and admonishing one another in all wisdom, singing psalms and hymns and spiritual songs, with thankfulness in your hearts to God. And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him.

Psalm 9:1

I will give thanks to you, Lord, with all my heart; I will tell of all your wonderful deeds.

As you plan for the holidays – and help your listeners celebrate – don't forget to set some time aside for yourself so that you, too, can give thanks!

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..

Ready or not, here they come! The holiday season is here. Time to start thinking about turkeys and pumpkin pie, Black Friday, Cyber Monday, Giving Tuesday and all the other fun stuff that happens during the month of November.

It's also one of your busiest times of the year, so here's a bit of holiday prep to give you a head start on planning show bits and conversation starters. Have fun!

Historical Information

The first Thanksgiving dinner (a 3 day celebration) was celebrated in 1621.

Thanksgiving Dinner

 According to Fox Business News:

• Americans will eat 46 million turkeys on Thanksgiving Day. Nearly half of those Turkeys come from Minnesota. (22 million)

• Favorite side dish? 31% of Americans prefer mashed potatoes.

• 95% of Americans spend Thanksgiving Day with family.

 Conversation Starters: Thanksgiving Day menus, favorite family dishes, where will you celebrate Thanksgiving this year?

 According to USA Today:

• The average American eats 4,500 calories on Thanksgiving Day.

• The Butterball Turkey Hotline (1-800-BUTTERBALL) answers more than 100,000 questions during the Thanksgiving season.

 Conversation Starters: Who do you call for advice about Thanksgiving dinner?

Holiday Shopping Facts &
Figures

 According to
Stastista.com:

• Americans spend an average of
$750 dollars on Christmas presents
each year.

• On average, consumers expect to receive 14 gifts during the holiday season

• Christmas trees equal big business during the holidays. Between 2006 and 2015, Americans spent 1.3 billion dollars on Christmas trees.

• Half of all Americans (50%) buy presents online.

 Conversation Starters: Do you budget for Christmas gifts, or are you an impulse buyer?

 Do you like one big gift or several small ones? Do you do live or artificial Christmas trees?  Funniest Christmas tree story? (Involving animals, decorations, mishaps that turned out ok?)

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it.m.

SOURCES:

Fox Business News Story:

http://www.foxbusiness.com/features/2016/11/23/thanksgiving-by-numbers.html

USA Today Story:

https://www.usatoday.com/story/news/nation-now/2016/11/17/thanksgiving-numbers/93906618/

Statista.Com

https://www.statista.com/topics/991/us-christmas-season/



What's available with registration?

Easy to startAlmost everything CMW publishes is free. No membership fees. No annual fees. No requirement to buy anything to be a reporter. No purchase necessary to get the free PDF delivery. But we do have a premium level to this website. With your annual subscription, you'll get access to the entire charts, and not just the top-10.

Read more...

How to get the elusive reporters list

Native RTL SupportOur business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.

Read more...

JSN Epic template designed by JoomlaShine.com